Identity and positioning
Theophilus developed brand identity and the Why Ibadan campaign to shape how the event was understood.
Case Studies
Cultural-event work
Comic Con Ibadan
Developing an event brand and carrying it through the encounters that build participation.
Theophilus Femi Alawonde · Media, publicity and public relations; brand and audience strategy
The situation
Comic Con Ibadan needed a recognizable identity and an audience-development approach for a new pop-culture event in Ibadan.
How the work connected
- What informed it
- The event’s market context, audience-development requirements and participation objective.
- The direction
- Connect the event’s identity to local relevance, community and participation.
- What was developed
- The Why Ibadan campaign, messaging, advertising, publicity and partnerships.
The work
Audience development
The work connected acquisition, community and partnership activity, including personalized WhatsApp communication.
Campaign execution
Delivery combined digital channels, billboard marketing, social advertising and earned-media tactics.
Results
More than 1,000 people attended the maiden event, against an expectation of 500. The event identity, Why Ibadan campaign, audience development and partnerships carried the event direction into participation.
Relevance to Missionwright
Brand development includes practical participation-building work. The case shows identity and strategic decisions carried into a coordinated campaign, with a defined audience response.
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