Strategic direction
Theophilus developed and led communications strategy across channels, aligning internal messaging with external expression.
Case Studies
In-house nonprofit leadership
Boys Without Borders
Connecting mission, messages and channels to the work of engaging people and sustaining support.
Theophilus Femi Alawonde · Director of Media & Communications
The situation
Boys Without Borders needed a structured communications and campaign approach. Fragmented channels and inconsistent messaging made it harder to communicate a coherent mission and involve relevant audiences.
How the work connected
- What informed it
- Organizational messaging, communication channels and stakeholder needs.
- The direction
- An integrated mission narrative with audience-specific communication.
- What was developed
- A one-year strategy and action plan, campaigns, site architecture and foundational SEO.
The work
Campaign development
He connected organizational narrative to campaign goals and managed pre- and post-campaign publicity for Boys Talk About It 4.0.
Practical delivery
The work included engagement and outreach, earned-media activity, new website architecture and foundational SEO.
Outcome and evidence
The work put a one-year communications strategy into practice through mission-aligned messaging, the Boys Talk About It 4.0 campaign, publicity, engagement, outreach, media activity, website architecture and foundational SEO.
Relevance to Missionwright
Strategy must be usable in ongoing organizational work. This case brings together nonprofit understanding, campaign judgment and implementation rather than positioning communication as content volume.
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